How Stride is helping raise more than $100 million annually for good causes

The efforts of fundraising

As anyone who has been a part of a charity or non-profit knows, fundraising is at the heart of an organization’s ability to make a meaningful impact for their cause.

Fundraising encompasses many activities and one channel that stands out as a true catalyst for success is fundraising lotteries. Lotteries and raffles are proven to be an effective means of raising essential funds, engaging communities, creating excitement and generating sustainable income.

With more than 570,000 active lottery players spanning BC, Alberta, Saskatchewan and New Brunswick, coupled with an annual ticket sales revenue exceeding $100 million, Stride lottery management is firmly established as the torchbearer for successful fundraising lotteries in Canada.

For the Stride team, it's not just about the numbers, but also the real impact lotteries can have in fueling positive change in the community through their non-profit partners. Jennifer Krausert, VP of Commercial at Stride, explained, “We are long term, trusted partners in our clients' quests to achieve their fundraising goals and drive change.”

Over the years, Stride has forged highly successful, enduring partnerships with charitable organizations such as STARS, Alberta Cancer Foundation, Alberta Children's Hospital Foundation, Big Brothers Big Sisters, and the Kidney Foundation. Many of these relationships have endured for more than two decades.

Filling the gap

So, what exactly does Stride do? They are lottery experts with solutions that enable organizations to maximize net proceeds, diversify their revenue streams and continue their good work.

"We provide lottery management services to non-profits organizations encompassing a comprehensive blend of strategic planning, ticketing, marketing, fulfillment, prize procurement and customer service. Anything related to lotteries, is our area of expertise” Krausert stated.

What truly distinguishes Stride in the realm of fundraising solutions is their extensive experience within the sector. "Stride’s team are managed service experts," Krausert said. "We offer lottery strategy and solutions that can only come from working with non-profits across all sectors for more than three decades." It is this wealth of experience that puts Stride at the forefront, providing non-profits with the key to creating some of the most successful lotteries in Canada.

"We are problem solvers and come up with the best individual solution for each client," Krausert said. "We use the knowledge gained from every organization we’ve worked with since our inception to embed both breadth and depth into each lottery campaign we manage and harness market potential."

Fundraising as a team effort

Stride collaborates closely with their clients to identify the best lottery solution tailored to their target audience. This involves providing data analytics on campaign costings and return on investment, devising strategies to build and engage a robust donor base and implementing cutting-edge lottery trends and technologies to maximize results.

In today’s complex and ever-changing fundraising environment, it’s crucial to have diverse revenue streams. Through charitable lotteries, organizations can build predictable income sources and gain stability. The more diversified the fundraising approach, the more sustainable the income.

"Our dedicated team provides end-to-end support with a deep understanding of the intricate details and nuances of lottery operations to avoid common pitfalls," Krausert emphasized. "The most successful non-profit organizations thrive with multiple, reliable revenue streams. Lotteries are one fundraising tool to provide financial stability by maintaining a sustainable source of income to complement donor programs and other activities."

How can organizations embark on this journey with Stride? What can be expected when forging a partnership? Stride works hand-in-hand with their clients to harness their unique strengths and develop a lottery program that delivers revenue results.

"Getting started is as easy as a phone call or reaching out via email. From there, we will gain a full understanding of your fundraising goals, risk tolerance, database of supporters, and brand recognition in the community," Krausert explained.

"Whether an organization seeks support in fulfillment, licensing and compliance, customer service, marketing, draw management, or prize acquisition and distribution, Stride can provide the solution."

In essence, Stride Lottery Management is not just a service provider—they are a trusted partner dedicated to helping organizations achieve their fundraising objectives.

Find out more about Stride and how you can start a fundraising lottery today.