Signage and its impact on your brand image

Signage has a considerable impact on your brand image and is often the initial point of contact between your business and potential customers. These visual graphics and symbols are used to convey information to your audience. Signage comes in various forms and can be found in diverse spaces, each serving different purposes.

Types of signage

Signage is made with different materials and techniques depending on the specific purpose, location, budget, and desired appearance. It is important to consider what type of signage best reflects your brand image and the values ​​of your company, as well as the purpose of the space.

Printed signage allows for intricate color patterns and full-color photographs. It is generally more cost-effective and suitable for large signage. However, it has the drawback of being less durable and having a lower quality appearance.

Engraved signage is crafted from durable materials like metal, acrylic, treated wood, or weather-resistant materials. Its etched design provides a distinct and visible appearance. Engraving conveys sophistication and professionalism, making it ideal for businesses aiming to establish a high-end image. Compared to printed signage, it often has a more polished and refined look. Engraved signage has some limitations in incorporating full-colour images and isn't practical for large-format signage. Additionally, it tends to have a slightly higher price.

Why invest in signage?

Investing in signage for your business is crucial. High-quality signage creates a positive and professional first impression. Without signage, there could be a negative impact on the user experience, safety, and efficiency of a building. Poor-quality signage may initially appear up to par, but fading and wear and tear over time can undermine your brand image. While it may seem adequate in the beginning, the signs' inferior quality will gradually become apparent as their appearance deteriorates, necessitating more frequent replacements to maintain a positive brand perception.

The quality of signage gives character to a place – it can create a specific type of environment and deliver emotional or aesthetic messages. By using clear and legible sign, you create an organized and confusion-free environment where people feel comfortable. When using the right colors, typography, and graphic elements, it helps to communicate a consistent brand image.

In addition to practical information, signage can convey emotional messages or evoke certain moods, such as a relaxing ambiance in a spa through the use of soft colors and organic shapes, or they can have a playful and vibrant design to generate feelings of joy and enthusiasm in a park. These elements can influence people's experience and contribute to the overall atmosphere of the place, creating a deeper immersion in the experience.

Overall, signage not only serves a practical function of guiding and directing but also plays an important role in creating the ambiance of a place. Through design, quality, style, materials, emotional messages, and themes, signs contribute to conveying a coherent and memorable experience for visitors. Does your business signage help create the atmosphere you want to welcome your customers and motivate your co-workers? Does it reflect your company's brand identity?

Improve your signage

If you want to improve the signage of your business or company, at Inkless Engraving Services, we have over 20 years of experience designing, manufacturing, and installing high-quality signage in lamacoids, wood, acrylic, and metals for a wide range of spaces, always designed to fulfill all the functions of good signage, and we're here to help you design the perfect signage for your business or company. Did you know that fellow Chamber members can enjoy a 10% discount on services from Inkless Engraving?

The Inkless Engaving team comprises accomplished professionals, including an architect, a graphic designer, and a mechanical engineer specialized in engraving technologies, who are ready to offer their expert guidance. Visit their workshop at Bay 7 3601 19 St NE, Calgary.